Prerequisite: your pixel + token are connected in OnlyFans Pixel (Part 2) and your domain is verified & allow-listed.
Build the campaign (in Meta Ads Manager)
1
Campaign level
- Click Create → objective “Sales” (formerly “Website Conversions”).
- Name it e.g.
Acquisition(cold start) orScale(mature). - Buying type: Auction.
2
Ad set — common settings
- Conversion location: Website.
- Select your Pixel (the one from Part 1).
- Budget: start $20–50/day.
- Audience: start broad (e.g. men 18–45 in your target country) — let Meta optimize.
- Placements: Advantage+ Placements (automatic).
3
Ad set — pick the conversion event for your phase
Phase 1 · Cold start
Optimize for Subscribe
- ⭐ Conversion event:
Subscribe(the key!) - Performance goal: Maximize number of conversions
Phase 2 · Mature
Optimize for Purchase (ROAS)
- ⭐ Conversion event:
Purchase - Performance goal: Maximize value of conversions
Critical: use
Subscribe until you’re past ~50 Purchase events/week, then switch to Purchase + value optimization. The wrong event makes the algorithm bid on the wrong people.4
Ad level
- Upload your creative (image/video).
- Primary text + a clear headline / value proposition.
- Destination: your tracked landing page URL (not onlyfans.com directly).
- Call to action: Subscribe, Contact Us or Send Message.
Monitor & optimize
5
Read the learning phase, then scale
- Learning phase (7–10 days): Meta needs ~50 conversions/week to optimize. Don’t edit during this window — it resets learning.
- Verify events in Events Manager: PageView, Subscribe, Purchase… with a “Conversions API” badge and Event Match Quality 8.0+.
- Track performance in your OnlyFans Pixel dashboard (ROAS, CPS, conversions, events).
- Optimize after learning: raise budget ≤20% every 3 days · test new creatives · duplicate winning ad sets · build Lookalikes from your subscribers.
That’s the whole setup
Pixel & token (Part 1), domain verified & connected (Part 2), campaign live & optimizing (Part 3). Want a hand wiring it up?