Every stage, end to end
A single ROAS number hides more than it tells. The funnel breaks the journey into stages so a problem has an address:
- Impressions & clicksWhat your ads bought, pulled from your connected Meta data and attributed to the right creator.
- Landing & click-throughVisits to the landing page and how many pushed on toward OnlyFans — the first place a weak offer shows up.
- SubscriptionsSent server-side and matched back to the ad that drove them.
- PaymentsThe PPV, tips and renewals that turn a subscriber into revenue — the stage that decides whether the spend was worth it.
Great click-through but few subs is an offer problem. Plenty of subs but little spend is a fan-quality problem. The funnel tells you which one you actually have.
Spend attributed to the right creator
Agencies often run several creators through shared ad accounts, and a naive rollup over-attributes — one creator’s numbers quietly absorb another’s budget. The funnel scopes spend per creator by resolving each ad’s destination back to that creator’s landing pages, so the ROAS you read belongs to the creator you’re looking at.
Built on real conversions
The funnel is only as honest as its data. Because subscriptions and payments arrive as real server-side events with match keys, the revenue side reflects what fans actually did — not a browser pixel’s guess. Keep an eye on attribution health and the numbers stay trustworthy.
Questions
What does the funnel actually show?
The full path from money out to money in: impressions and clicks from your ads, visits to the landing page, click-throughs to OnlyFans, subscriptions, and the payments those fans make. Seeing every stage tells you not just your ROAS but where the funnel leaks — a great click-through with weak subscriptions is a very different problem from cheap subs that never spend.
Where does the ad-spend side of the funnel come from?
From your connected Meta ad data, attributed to the right creator. On shared ad accounts that run several creators, spend is scoped per creator by resolving each ad’s destination back to that creator’s landing pages — so one creator’s numbers don’t absorb another’s budget.
How does it know which subscription came from which ad?
Through the match keys captured on the landing page and carried into the server-side Subscribe and Purchase events. That’s what lets the funnel connect a payment weeks later back to the specific ad that started it.
Is the revenue real or estimated?
The funnel is built on real, confirmed payments where they’re available. Predicted Value is used to give Meta an early signal, but the funnel’s revenue view reflects actual fan spending as it comes in.
See what your ads actually earned
Connect spend to real fan revenue, stage by stage, and stop guessing at ROAS.