Optimize & scale on ROAS

After launching your campaign:

1. Wait for the Learning Phase (7-10 days):
   • Meta needs ~50 "Subscribe" events per week to optimize
   • Don't make changes during learning phase
   • Campaign status will show "Learning" → "Active"
2. Verify Events in Meta Events Manager:
   • Check that you're receiving PageView, landing_page_button_clicked, Subscribe, Contact, Lead, Purchase events
   • Event Match Quality should be 8.0+
   • Look for "Conversions API" badge on events (server-side working)
3. Track Performance Here:
   • Overview tab — See ROI, ROAS, conversions
   • Campaigns tab — View campaign performance
   • Events tab — Monitor pixel events
4. Optimize After Learning Phase:
   • Increase budget by max 20% every 3 days
   • Test new creatives (images/videos)
   • Duplicate winning ad sets
   • Create Lookalike Audiences from subscribers